MI.Business.Console

for Berlin-Chemie

Update: 14.11.2022

Last week: 44 week 2022 (31.10.2022 - 06.11.2022)

Last full month: October 2022

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	128 128	-6.6%	3.4%	-0.3	28 668 838	-4.1%	3.6%	-0.2	0.4%
MoM	663 634	-11.2%	3.7%	0	141 897 078	-7.6%	3.9%	0.1	-11.7%
YTD	8 448 166	-21.4%	5.2%	-1.2	1 688 895 410	-7.8%	5.1%	-0.7	-3.9%
MAT	10 963 360	-8.0%	5.4%	-0.2	2 147 755 052	6.1%	5.2%	0.1	-4.2%
DEXALGIN
WoW	15 034	-14.7%	0.4%	-0.1	7 372 475	-17.1%	1.1%	-0.2	-1.5%
MoM	86 956	-4.2%	0.4%	0	43 128 669	-0.4%	1.4%	0.2	-15.1%
YTD	1 440 678	-1.2%	0.7%	0	615 348 255	11.1%	1.8%	0	-0.3%
MAT	1 821 595	4.5%	0.7%	0	762 496 094	15.6%	1.9%	0.1	-1.7%
ESPUMISAN (ADULTS)
WoW	50 377	-2.4%	42.5%	-0.7	26 705 767	-1.5%	49.3%	-0.6	-0.7%
MoM	239 485	-14.9%	42.7%	-3.6	125 979 753	-15.3%	49.0%	-3	-7.8%
YTD	3 837 981	-13.1%	54.9%	-11.6	1 954 926 248	-2.8%	60.5%	-10.1	5.2%
MAT	4 702 774	-9.6%	56.3%	-9.8	2 367 926 040	1.1%	61.9%	-8.5	6.2%
ESPUMISAN BABY
WoW	21 325	2.5%	32.0%	0.5	13 831 337	2.5%	45.3%	0.3	0.9%
MoM	100 666	-10.7%	32.4%	-2.5	65 668 391	-11.0%	45.8%	-2.4	-3.7%
YTD	1 237 158	-13.0%	37.7%	-4.1	773 957 987	-6.6%	50.9%	-5.6	-3.6%
MAT	1 478 915	-14.3%	37.9%	-3.9	917 102 338	-7.5%	51.4%	-4.9	-5.6%
FASTUM
WoW	14 998	7.4%	0.9%	0.1	8 474 121	7.8%	2.3%	0.1	-2.3%
MoM	64 329	-16.9%	0.8%	-0.1	36 346 604	-13.8%	2.1%	-0.1	-7.5%
YTD	912 015	-23.6%	1.1%	-0.3	473 180 494	-13.7%	2.5%	-0.6	-0.0%
MAT	1 103 689	-23.2%	1.2%	-0.3	564 812 353	-13.8%	2.6%	-0.6	-1.1%
IODOMARIN
WoW	66 485	-10.1%	23.4%	-0.4	12 351 528	-9.6%	10.0%	-0.4	-8.6%
MoM	358 258	6.7%	24.2%	-0.2	66 228 362	6.5%	10.6%	-0.2	7.5%
YTD	2 750 490	5.7%	20.2%	0	539 922 753	10.5%	9.1%	-0.1	5.7%
MAT	3 314 591	15.8%	20.6%	1.8	643 848 307	18.4%	9.3%	0.7	5.8%
LIOTON
WoW	13 621	-6.1%	1.5%	-0.1	15 163 532	-8.9%	3.5%	-0.4	-0.6%
MoM	68 286	-18.3%	1.6%	-0.2	75 928 498	-15.9%	3.8%	-0.1	-7.2%
YTD	1 121 649	-24.3%	2.3%	-0.5	1 154 770 253	-5.1%	4.7%	-0.9	-7.1%
MAT	1 332 485	-22.0%	2.3%	-0.4	1 341 008 448	-3.4%	4.8%	-0.8	-7.5%
MEZYM
WoW	194 537	-0.8%	18.1%	-0.6	28 911 982	-2.0%	12.7%	-0.8	2.4%
MoM	920 938	-9.0%	18.8%	-0.1	140 372 345	-9.1%	13.5%	0.2	-8.4%
YTD	15 503 283	-9.0%	26.5%	-2.1	2 370 275 014	-0.6%	19.0%	-2.4	-1.9%
MAT	19 223 343	-5.0%	27.4%	-1.1	2 895 100 588	2.4%	19.7%	-1.7	-1.3%
MIG 400
WoW	124 095	0.7%	2.9%	0.1	15 005 163	0.9%	2.3%	0	-1.5%
MoM	590 420	-16.3%	2.8%	0	71 281 785	-15.1%	2.2%	0	-15.1%
YTD	7 284 563	-13.8%	3.3%	-0.5	858 740 509	-9.7%	2.5%	-0.6	-0.3%
MAT	8 723 639	-11.4%	3.3%	-0.4	1 023 956 933	-7.5%	2.6%	-0.4	-1.7%
PROSTAMOL
WoW	20 650	2.1%	14.1%	0.2	28 153 589	1.7%	14.8%	0.3	1.0%
MoM	104 788	-2.2%	15.4%	0.3	144 315 206	-3.2%	16.3%	0.2	-4.2%
YTD	1 356 737	-25.8%	19.0%	-6.1	1 900 004 335	-17.1%	20.3%	-7	-2.1%
MAT	1 669 015	-22.7%	19.5%	-5	2 308 024 133	-14.3%	20.8%	-5.9	-2.9%
RESPERO MYRTOL
WoW	19 294	-1.3%	6.7%	-0.1	9 412 964	-2.4%	7.0%	-0.1	-0.1%
MoM	99 923	-10.4%	7.6%	-0.1	48 921 001	-8.4%	7.9%	-0.1	-9.0%
YTD	1 047 319	100.2%	8.7%	4.3	492 272 407	100.3%	8.6%	3.9	0.5%
MAT	1 271 095	103.9%	8.6%	4.3	591 427 911	101.2%	8.5%	3.8	1.4%

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YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	8 448 166	-21.4%	5.2%	-1.2	1 688 895 410	-7.8%	5.1%	-0.7	-3.9%
DEXALGIN	1 440 678	-1.2%	0.7%	0	615 348 255	11.1%	1.8%	0	-0.3%
ESPUMISAN (ADULTS)	3 837 981	-13.1%	54.9%	-11.6	1 954 926 248	-2.8%	60.5%	-10.1	5.2%
ESPUMISAN BABY	1 237 158	-13.0%	37.7%	-4.1	773 957 987	-6.6%	50.9%	-5.6	-3.6%
FASTUM	912 015	-23.6%	1.1%	-0.3	473 180 494	-13.7%	2.5%	-0.6	-0.0%
IODOMARIN	2 750 490	5.7%	20.2%	0	539 922 753	10.5%	9.1%	-0.1	5.7%
LIOTON	1 121 649	-24.3%	2.3%	-0.5	1 154 770 253	-5.1%	4.7%	-0.9	-7.1%
MEZYM	15 503 283	-9.0%	26.5%	-2.1	2 370 275 014	-0.6%	19.0%	-2.4	-1.9%
MIG 400	7 284 563	-13.8%	3.3%	-0.5	858 740 509	-9.7%	2.5%	-0.6	-0.3%
PROSTAMOL	1 356 737	-25.8%	19.0%	-6.1	1 900 004 335	-17.1%	20.3%	-7	-2.1%
RESPERO MYRTOL	1 047 319	100.2%	8.7%	4.3	492 272 407	100.3%	8.6%	3.9	0.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	10 963 360	-8.0%	5.4%	-0.2	2 147 755 052	6.1%	5.2%	0.1	-4.2%
DEXALGIN	1 821 595	4.5%	0.7%	0	762 496 094	15.6%	1.9%	0.1	-1.7%
ESPUMISAN (ADULTS)	4 702 774	-9.6%	56.3%	-9.8	2 367 926 040	1.1%	61.9%	-8.5	6.2%
ESPUMISAN BABY	1 478 915	-14.3%	37.9%	-3.9	917 102 338	-7.5%	51.4%	-4.9	-5.6%
FASTUM	1 103 689	-23.2%	1.2%	-0.3	564 812 353	-13.8%	2.6%	-0.6	-1.1%
IODOMARIN	3 314 591	15.8%	20.6%	1.8	643 848 307	18.4%	9.3%	0.7	5.8%
LIOTON	1 332 485	-22.0%	2.3%	-0.4	1 341 008 448	-3.4%	4.8%	-0.8	-7.5%
MEZYM	19 223 343	-5.0%	27.4%	-1.1	2 895 100 588	2.4%	19.7%	-1.7	-1.3%
MIG 400	8 723 639	-11.4%	3.3%	-0.4	1 023 956 933	-7.5%	2.6%	-0.4	-1.7%
PROSTAMOL	1 669 015	-22.7%	19.5%	-5	2 308 024 133	-14.3%	20.8%	-5.9	-2.9%
RESPERO MYRTOL	1 271 095	103.9%	8.6%	4.3	591 427 911	101.2%	8.5%	3.8	1.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	128 128	-6.6%	3.4%	-0.3	28 668 838	-4.1%	3.6%	-0.2	0.4%
DEXALGIN	15 034	-14.7%	0.4%	-0.1	7 372 475	-17.1%	1.1%	-0.2	-1.5%
ESPUMISAN (ADULTS)	50 377	-2.4%	42.5%	-0.7	26 705 767	-1.5%	49.3%	-0.6	-0.7%
ESPUMISAN BABY	21 325	2.5%	32.0%	0.5	13 831 337	2.5%	45.3%	0.3	0.9%
FASTUM	14 998	7.4%	0.9%	0.1	8 474 121	7.8%	2.3%	0.1	-2.3%
IODOMARIN	66 485	-10.1%	23.4%	-0.4	12 351 528	-9.6%	10.0%	-0.4	-8.6%
LIOTON	13 621	-6.1%	1.5%	-0.1	15 163 532	-8.9%	3.5%	-0.4	-0.6%
MEZYM	194 537	-0.8%	18.1%	-0.6	28 911 982	-2.0%	12.7%	-0.8	2.4%
MIG 400	124 095	0.7%	2.9%	0.1	15 005 163	0.9%	2.3%	0	-1.5%
PROSTAMOL	20 650	2.1%	14.1%	0.2	28 153 589	1.7%	14.8%	0.3	1.0%
RESPERO MYRTOL	19 294	-1.3%	6.7%	-0.1	9 412 964	-2.4%	7.0%	-0.1	-0.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	663 634	-11.2%	3.7%	0	141 897 078	-7.6%	3.9%	0.1	-11.7%
DEXALGIN	86 956	-4.2%	0.4%	0	43 128 669	-0.4%	1.4%	0.2	-15.1%
ESPUMISAN (ADULTS)	239 485	-14.9%	42.7%	-3.6	125 979 753	-15.3%	49.0%	-3	-7.8%
ESPUMISAN BABY	100 666	-10.7%	32.4%	-2.5	65 668 391	-11.0%	45.8%	-2.4	-3.7%
FASTUM	64 329	-16.9%	0.8%	-0.1	36 346 604	-13.8%	2.1%	-0.1	-7.5%
IODOMARIN	358 258	6.7%	24.2%	-0.2	66 228 362	6.5%	10.6%	-0.2	7.5%
LIOTON	68 286	-18.3%	1.6%	-0.2	75 928 498	-15.9%	3.8%	-0.1	-7.2%
MEZYM	920 938	-9.0%	18.8%	-0.1	140 372 345	-9.1%	13.5%	0.2	-8.4%
MIG 400	590 420	-16.3%	2.8%	0	71 281 785	-15.1%	2.2%	0	-15.1%
PROSTAMOL	104 788	-2.2%	15.4%	0.3	144 315 206	-3.2%	16.3%	0.2	-4.2%
RESPERO MYRTOL	99 923	-10.4%	7.6%	-0.1	48 921 001	-8.4%	7.9%	-0.1	-9.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

---

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

---

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN (ADULTS)

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

---

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

ESPUMISAN BABY

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

---

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

---

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

---

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

FASTUM-GEL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

---

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

---

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

LIOTON 1000

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

---

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

---

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MEZYM

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

---

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"

---

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

DEXALGIN 25

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

---

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

---

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

MIG 400

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

---

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

---

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

PROSTAMOL

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

---

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

---

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

---

MS VALUE (weekly)

---

IODOMARIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

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MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

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SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

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MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

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MS VALUE (weekly)

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RESPERO MYRTOL

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BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

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MS VALUE

VOLUME

VALUE

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SKU VOLUME DYNAMICS

VOLUME MAT

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VOLUME YTD

VOLUME WoW

VOLUME MoM

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WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

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SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

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MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

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MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs

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